Built by operators. Proven in the real world. Still running it today.
7
Businesses owned
— 6 sold
60+
Breweries personally
opened
400+
Brewery operations
consulted
$2.8M
Year-two revenue
opened during COVID
I've spent 30 years in the trenches of small business — seven companies, six successful exits. Most of that time was spent in one of the hardest industries you can run: hospitality. Specifically, craft beer.
I've personally opened over 60 breweries. I've consulted more than 400 brewery and taproom operations on everything from tap list architecture to distribution strategy to event programming. I've sat across the bar from owners who were two slow months from closing, and owners who were doubling year-over-year — and the difference between them, almost every time, came down to one thing: whether or not they had a real marketing plan, or were just winging it.
My business partner Jonathan is a brewery owner. When we connected, I took everything I'd built across 30 years — the guest profiling, the annual campaign themes, the month-by-month event logic, the ops timelines, the social cadence — and we formalized it into a single, repeatable plan for his brewery. Then we ran it.
"We opened in May 2020 — right as the government was mandating six-foot distances and shutting down public spaces. We navigated every restriction, maximized every revenue channel we could reach, and hit $1.5 million that year. $2.8 million the year after. Not despite the plan — because of it."
— Jonathan, co-founder & brewery owner
That framework — built from 30 years opening and consulting 400+ brewery operations, proven in the worst operating environment this industry has ever seen — is what's inside this app. Not a template. Not AI making guesses about craft beer. The actual thinking, codified and put in your hands in under an hour.
The question I get asked most
"Is $59 a month really worth it for my brewery?"
One well-promoted event — a tap takeover, a seasonal release, a trivia night with real marketing behind it — brings in what this tool costs for a year. The $59 is never the question. Whether you'll actually use the plan — that's the only question that has ever mattered.
This tool removes the excuse of not knowing where to start.